An Industrial design right is one of several intellectual property rights. They are exclusive rights that protect the appearance of a product, or a part of it, provided it is new and has individual character that sets it apart from any pre-existing designs that could be known about (however old). Businesses register designs to strengthen their competitive advantage, prevent work from being copied and build assets for value creation. Four reasons to obtain an industrial design right are:
Exclusivity
An industrial design right creates an obstacle to imitators and copycats to capitalise on the work and effort you put into your creation
Commercialisation.
You can earn valuable revenue from licensing your industrial design rights in new markets.
Reputation
You can enhance your reputation for creativity and originality by promoting how many new designs you are generating and protecting.
Value
Industrial Designs can enhance the commercial value of your company, attract venture capital funds or gain access to public funds and support schemes for innovative businneses.[1]
[1] 4IP Council
https://www.4ipcouncil.com/4smes/4-reasons-4-design-rights